Patterns, Opportunities, and Alternatives for Horse Mango Products Entrepreneurs in the Coastal Farmer Community in the Gulf of Thailand

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Jantira Phooma, Poonsub Insung, Kanlayanee Thongliamnak, Chintana Lertsakun,Orapha Chanin


This research aimed to 1) strengthen skills in the development of different types of horse mango products as an alternative for the coastal farmer community in the Gulf of Thailand 2) examine and analyze microbes and nutritional values of horse mango products and develop each form of horse mango products 3) study packaging form and calculate the cost of producing each type of horse mango products in response to consumer behavior and 4) summarize lessons to expand the effect of product development for self-reliance of the coastal farmer community in the Gulf of Thailand by using online media.

            The research results revealed that the majority of the participants were female aged between 21-30 years old. Most of them finished elementary education, were farmers or self-employed. They lived in the southern part of Thailand. They had an average monthly income 5,000 - 10,000 baht. The participants agreed that the products should be packed with plastic bottles and glass bottles. Pickled horse mango, horse mango juice, dried horse mango paste, and horse mango jam should be packed with glass bottles. Dehydrated horse mango and horse mango salad should be packed with plastic bags. The overall information appeared on the packaging label was needed at a high level. When considering each list, it was found that the production date and expiration date of the product were at a high level and bar code or trading code was at a medium level.

From the experiment of finding total amount of mold and yeast in crystallized horse mango by 3 months of culturing on solid food (Plate Count Agar and Potato Dextrose Agar) at room temperature, it was shown that after storing the products for a long time, the total amount of yeast and mold were similar.

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