Reflection of the Nomadic Culture of Mongolia in Political Metaphor

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P. Enkhjargal, B. Purevsuren,Ts. Delgerekhtsetseg, D. Maisuld


A conceptual metaphor enables the application of the knowledge acquired in one area to the one employed in another area. This current study focuses on defining an essential role of horses which are a part of the Mongolian nomadic culture and the horse associated knowledge within the framework of the political discourse by utilizing facts of daily newspapers and websites. A complex notion of a political election, which has not been thoroughly studied in political discourse studies, was studied by utilizing the method of the metaphor expanding target mapping, and a model for ‘political election – horse race’ was developed.

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