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The formation of professional culture of an individual is one of the most important conditions for changing the system of training qualified educational psychologists. With a clearly established professional culture, the future educational psychologist will creatively use the potential, focus not only on the subject, but also on the student’s personality, moral values, and individual characteristics. This article aims at studying the main prerequisites for effective building of professional culture of young specialists in the field of educational psychology. During training in the higher educational institution, future specialists not only acquire practical skills and knowledge essential for future specialty-related activity, but also develop professionally significant personal qualities and professional culture. Since educational psychologist work closely with children and families, a specialist in this area must possess such qualities as empathy, responsibility, organization, an interested attitude to pedagogical innovations. The analysis also shows that future specialists’ positive motivation to work is one of the key aspects that contribute to successful development of his/her competence and professional culture. The higher educational institution is an important factor for the formation of a new value system, and should use its educational potential to form the proper attitude of future educational psychologists to the future professional activity.