Observation of Multimodal of Bersanding in Malay Wedding Visual Images in North Sumatra

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T. Thyrhaya Zein, T. Silvana Sinar, Rohani Ganie

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This study aims to identify the interpersonal multimodality represented in the visual imagery of selected traditional Malay wedding ceremonies. It analyzed eight visual images of a selected stage during the wedding ceremony in North Sumatra. The data were collected through a documentation technique and analyzed using interactive model analysis. These results showed that the visual images were captured when photographic technology was not as developed as today. They presented the participants mostly from the frontal angle, without involving eye line to the viewer, and with the entire figure and distance around it, indicating a far social distance. Furthermore, the multimodal perspective was presented in various lower, higher or eye-level, angles, which vary the distribution of power with the viewer. These images showed low modality, printed in monochrome, and did not represent the actual colors in reality. However, this factor was not changed as the color representation in the photograph was still limited at the time. Also, it contrasts mainly with photographs captured before 1953, as their angle and social distance of color images appear more diverse and intimate respectively. Although the gaze of the proposed participants does not appear to be present in almost all of the photos as the distance in the last was shorter. The modality of these colorful images was higher with subtle saturation, brightness, and contextualization.

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