Framing Analysis of Online News Media on Virtual Music Concerts in the Era of Pandemic Covid-19

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Tri Wahyu Retno Ningsih, Edy Prihantoro, Sunarti Desrieny Tambunan, Suardi


The COVID-19 pandemic has an impact on various sectors, including the music industry. Music industry players were less likely to hold live shows and turned to virtual concerts. This virtual music concert is also in line with the government program through the Ministry of Tourism and Creative Economy (Kementerian Pariwisata dan Ekonomi Kreatif) to invite creative economy actors such as musicians to stay creative during the Covid-19 pandemic by employing digitalization. The purpose of this research is to see how the news portals and framed the news about virtual concerts. Data sources are news from online news portals and This research is a research that used qualitative methods with a framing analysis model that has a constructionist approach. The analytical tool used is the framing analysis of Zhongdang Pan and Gerald M. Kosicki (1993). The results of this study indicated that a new innovation to enjoy music in the Covid-19 pandemic era can be done through virtual concerts. The news portal focused more on holding virtual music concerts in Korea and Indonesia to prevent the spread of Covid-19. explained that virtual music concerts are an opportunity for Indonesian musicians to continue to be creative during the Covid-19 pandemic. Collaboration in art and technology can integrate each other, fulfill needs, keep connected, and synergize harmoniously.

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