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The application of 'sringar’, or cosmetics per se for the purpose of beautification of self has remained an integral part of the ancient Indian women’s regime. However, the postmodern era led to the escalation of cosmetic simulation among Indian women. While ancient Indians laid equal emphasis on the cosmetic beautification and purification of both 'body and soul'; the growing consumerism in the postmodern era somewhat effaced the existence of ‘soul’, focusing on physiological perfection alone. Through a comparative analysis of beauty dynamics, the present study examines the factors that influenced the cosmetic reliance of Indian women belonging to the ancient and the postmodern era.