Contenu principal de l'article
The approach to tourism is focused on the internal activities of each region, specifically the province of Tungurahua generates internal visits interested in urban development; however, its tourism activity is poorly recognized in relation to innovation and localization, because it works under a traditional tourism management model, which focuses on the potential of each of its tourism resources. In this way, the lack of knowledge of new information technology techniques for global access has limited not only the access of visitors, but also the opportunities to improve the quality of life, limiting the development of innovation projects that allow access, knowledge, development and potentiation of tourist routes. The objective of this work is to analyze the level of preferences of tourist routes including the dimensions of behavior in tourism (cultural, gastronomic, nature, adventure, recreational) and the economic link in the modern market, as well as to review the scientific and bibliographic production that currently exists in relation to tourism in Ecuador. Thus, through the methodological description in the research it was determined that there is a profile of relevance to the classic places to visit, in which there is already a profile of image positioning and therefore information about new internal tourism trends is not promoted, in this way it is evident in the final result that tourism promoted from a strategic line of resources is not well directed. This way, it does not generate a guiding framework for the visitor through new tourist attractions that allow access to new sources of employment and therefore limits the socioeconomic development of the region, benefits that are widely explained by means of research carried out and that have been the object of analysis in the development of the present research. The sample consisted of 744 tourist visitors in the province of Tungurahua. The results show that there is a significant relationship between tourist routes and the link between economic and cultural development in the modern market, in the dimensions of tourist route preferences and travel costs, among others. The study variables were measured with a questionnaire.