The Most Effective Priorities for the Development of Religious Tourism in the City of Mashhad by Looking at Demtel's Theory

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Azam Ghasemi, Dr. Karim Hamdi, Dr. Hossein Vazifehdoost


In this study, we have identified and ranked the factors affecting the development of religious tourism. The method of this research, according to the type of purpose, is mixed, applied and according to the exploratory method, it is a survey method whose validity has been confirmed in the form of Syrian validity and the reliability of the questionnaire has been confirmed through the incompatibility rate.

The statistical population in this study is a large number of managers, experts and experts in the field of tourism, handicrafts and cultural heritage and tourism organization, tourism organization, hoteliers management, cultural advisors of embassies and the Ministry of Foreign Affairs in Iran and interior designers of hotels and ... Is. Due to the large number of statistical samples, this study is the statistical population and the sampling method is not performed. Also, in data analysis, descriptive statistics and inferential statistics including Demetel with the help of Excel and SPSS software have been used.

Using the research findings, it was found that the criterion of political factors with the highest sum of rows among other criteria in the factors affecting the development of religious tourism has the greatest impact on other elements and environmental factors with the highest column total has the least impact on other elements. It was also observed that the criterion of motivational factors with the highest total intensity of an index has the greatest impact on the development of religious tourism.

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