Reactivity of heavy viewers towards dramas presenting violence against women: A cross-sectional study.

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Sajida Awais, Dr.Atif Ashraf, Prof . Dr Taimoor ul Hassan

Résumé

Research had proven the impact of media on personal and collective lives, particularly violence against women. Therefore, the present research focused (a) to explore the association of number of dramas viewed and viewer’s reactivity which is enjoyment and empathy of the viewers,(b) to find out the difference on number of dramas viewed and viewer’s reactivity (empathy and entertainment) between viewers of ruraland urban areas of Lahore. Studyexplored these aimsusing cross-sectional research design and collected the data from 500 viewers (Mage = 20.95, SDage = 3.57) of the thirty drama serials of three popular TV channels (HUM TV, ARY Digital and Geo) which presented violence against women. Findings indicated that number of dramas viewed only correlated with viewers’ reactivity of empathy. The last aim of the study was not fulfilled as no differences were found on number of drams viewed and viewer’s reactivitybetween the viewers from rural and urban of Lahore. Implications of the findings have been discussed along with limitation and suggestion for future.

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