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The study addressed motivation and its relation to volunteers’ intent and self-image in the light of the Self-Concept Theory. A 30-item inventory developed by the authors to assess six motivation dimensions was administered to 300 respondents (males = 139, 46.3%; females = 161, 53.7%) from the population of Princess Nourah bint Abdulrahman University, including students, personnel and faculty members. The descriptive correlational method was used. Overall, results revealed significant differences (p<0.01) in favor of females. Significant differences in the motivation to volunteer were found by age, social status, residence and workplace in all dimensions of the inventory. Recommendations and suggestions for further research are offered.