Machine Learning and Artificial Intelligence in Market Research: Current Trends

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Dr. Kishore Kunal, R. Arun Prasad, Dr. MJ Xavier, Dr. Joe Arun


The main purpose of market analysis is to discover or assess the market for a particular product or service to understand how well the target audience reacts to it. Different methods are used to predict the market trends. This papers emphasizes the use of Machine learning and Artificial Intelligence in Market research. The current trends and applications of these two technologies in Market research is discussed.

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