Transforming Locality into a Tourist Destination: A Supply-Demand Gap Analysis, the Case of Province in Northeast, Thailand.

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Nutworadee Kanittinsuttitong, Juthamas Promma


This research requires a way to develop and upgrade tourist attractions in the province's communities to become interesting attractions by studying and analyzing the gaps that exist between tourist potential and tourists' expectations for provincial tourism using both qualitative and quantitative mixed research methods. The results showed that the potential of tourist attractions in the province, with high potential in attraction, accessibility and amenities, has moderate potential in activities and low potential in accommodation. Each attraction has different tourist capacity, with Religious Attraction and Handicraft Center sites having high overall potential, while Natural Site and Archaeological Site sites having moderate overall potential and sites. Community Market tourism has a low overall potential. The result of Supply – Demand Gap Analysis found that the gap between the expectation of tourists and the potential of tourist attractions in the province as a whole is Accommondation and Activities, and there are different gaps when considering each type of attraction.

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