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Introduction:Health is a major factor that helps organizations to reap strong economic benefits. As the saying goes, “health is wealth”, there is a significant need for the nations to invest a significant amount in securing the health of their citizens. Due to soaring rates of health facilities, the weaker and poor sections of the society refrain and neglect the issues concerning their health.
Background: In alignment with the Sustainable Development Goals-3 (SDG-3), the Indian government has launched the Ayushman Bharat Programme with a goal to achieve Universal Health Coverage (UHC), under the umbrella of the Ministry of Health and Family Welfare. Distinct from the previous initiatives of the government for promoting healthcare, the scheme is directed towards promoting Comprehensive Health Care benefits.
Purpose: There are various myths regarding the initiative of the Ayushman Bharat PM-JAY in concern to its coverage, application, transmission, and its ground-level efficiency. As a result, the current study is aimed at analysing the coverage, linkage, and transmission of the Ayushman Bharat -PM-JAY scheme, with a strategic view to dispel myths concerning the initiative and guide a way forward.
Methodology: In order to understand the scheme and its efficiency in-depth, the study uses a dichotomous approach to collect data. For this purpose, the study reviews a comprehensive set of literature and conducts a survey with 35 actual beneficiaries of the scheme. The data acquired through the self-administered survey was analysed using SPSS software.
Findings: The majority of the people have a lack of awareness regarding the benefits and services they can avail themselves through the scheme even after enrolling for the same. The services provided in both the public and private hospitals are the same. However, there is a significant difference in the quality of the services in the public hospitals as compared to the private hospitals, the latter being a significantly better alternative.
Key Takeaway: There is a strong need to change inclusion criteria as maximum people still get covered but not all. Moreover, for achieving the objective of Universal Health Care (UHC), a multi-dimensional approach needs to be adopted to address not only hospitalization and medication needs but also equipment requirements.
Research Originality: Prior studies have only emphasized the need for the scheme and its efficiency through comparison in the literature. The current study provides empirical evidence with regard to its coverage, linkage, transmission and efficiency through the beneficiaries themselves.