Antecedent of Tourists’ Behavioral Intentions and the Effect of Travel Companions as Moderating Variable on Nature Based Tourism

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Tina Miniawati Barusman, Andala Rama Putra Barusman, M Yusuf S Barusman , Appin Purisky Redaputri

Résumé

The purpose of this paper is to analyze the relationship and influence of factors such as quality tourism experience, communication effectiveness, destination image on tourists 'perceived value and relationship quality (as antecedents) and subsequent influences on tourists' behavioral intention. Then we will also find out whether factor travel companions have a moderating influence on the relationships in the structural model of nature-based tourism, especially in Lampung Province. Data were collected from 318 tourists who had made a natural-based tourism trip in Lampung Province as samples using Convenience and Purposive Sampling techniques which were analyzed using Structural Equation Modeling (SEM). The findings of this study are the experience of quality tourism; communication effectiveness, destination image, tourist’s perceived value and relationship quality have positive and significant effect on the tourists' behavioral intentions. Travel companions have a moderating influence on relationships in structural model relationships. In addition, quality tourism experiences and communication effectiveness have no significant effect on the relationship quality. Factors of travel companions can contribute moderators to tourist visits, preferences, or choice of activities while on vacation.

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